I have just contributed towards moving the Apple iMac G3 into the new Design Museum at High Street Kensington, London! The iMac is just one of twelve iconic design objects that the museum is fundraising to help transport from their old site.
In addition to the iMac, there is a:
Though I never personally owned an iMac – or any of the other objects – I chose it because it was parodied in one of my favourite comic strips, Foxtrot:
The fundraising scheme, affectionately called ‘Adopt an Object’, allows the public to donate between £5 and £500 towards moving the object into the new collection – it is a brilliant way to involve the public and give them a choice on which object to support. Additionally, it feel like it is a small financial commitment for a very large sentimental reward.
Considering it shouldn’t cost £500 to move a pair of shoes from one side of London to another (nor is it 40-50 miles from Tower Hill to High Street Kensington), I hope the donations also contribute towards displaying the object, its conservation and future research.
My favourite part of the scheme, however, is the interactive map (below) showing how much money has been donated and how much more is still needed. You can see the donors and stalk each object’s progress, creating a connection with the object on its journey.
The design of the map itself is colourful, easy to use and informative – so much more engaging than a standard Kickstarter page. The only downside to is that the map is not mobile friendly, which seems odd considering the effort that went into the desktop version. Regardless, I hope the Design Museum’s ambitious design will inspire other museums to develop their own creative fundraising campaigns.
Find out more about ‘Adopt an Object’ on the Design Museum website