Have you heard that the Van Gogh Museum has recently entered into a partnership with Hyundai? It is even more tenuous than their partnership with Heineken last year (which, at least, is connected by Amsterdam). Of course both partnerships are thinly veiled attempts to reach new audiences and get free images for licensing, although I am quite impressed with Heineken's new limited edition Sunflower Collection bottle designs and also Van Gogh Museum Director Axel Rüger's unflappably positive PR quotes trying to find a link with his new sponsors.
Inspired by the Museum's new commercial collaborations, I have designed adverts for four more art historical + (imaginary) brand partnerships... but that definitely should not happen in real life.
Which do you think is the worst?
Bosch + Travel
One day, my Editor walks in with a man. “This is Martin Gayford,” she says. We smile politely in acknowledgement.
“Do you know the man with a blue scarf?” she adds.
“Oh yes! The Lucian Freud portrait!” I jump up and shake his hand like, I am embarrassed to recall, some kind of sycophant.
I honestly think the only people who do good from political unrest are satirists...
Currently on show at Tate Liverpool is an exhibition surveying Francis Bacon’s use of cages, spaces and structures in his paintings. This “architectural, ghost-like framing device” was first introduced by the artist in the 1930s and was commonly used in his portraits in the 1950-60s. Francis Bacon: Invisible Rooms argues that this devise emphasised the sitter’s sense of isolation and trapped psychological despair.
My new post for Bridgeman Blog - a straightforward review of Girl - Lucian Freud at Ordovas. Read more